Brands create trust and provide orientation, they influence purchasing decisions and bind customers. Brands suggest quality and create identity. A good brand increases the value of your company and at the same time sharpens your company's profile, as it helps you to differentiate yourself from your competitors.
However, the establishment of a strong brand can only succeed if it fits into the strategic and economic planning of the company. It should...
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- OLG Oldenburg Jan 4, 2017: Children are not always liable for their parents
- December 7, 2016: No maintenance claim when one moves in with the new partner
- OLG Hamm, Nov 16, 2016: Requirements for joint concern custody of non-married parents specified
- BGH, Oct 5, 2016: The natural father has claim to access
- BGH, April 20, 2016: both parts of a lesbian couple are parents
- OLG Celle, November 27, 2015: Right to access to a child of a distant relative
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- September 29, 2016: First judgment on rental brake (Mietpreisbremse)
- VG, August 9, 2016: Secondary residences can be sublet to tourists
- LG, July 27, 2016: No termination on the grounds of Airbnb-subletting
- BGH, July 13, 2016: Termination due to older arrears
- VG, June 8, 2016: ban on misappropriation is constitutional
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