Blog Trademark-Media-Copyright Law

Trademark protection in Germany and Europe

16. February 2018 / Till Heinrich
Brands create trust and provide orientation, they influence purchasing decisions and bind customers. Brands suggest quality and create identity. A good brand increases the value of your company and at the same time sharpens your company's profile, as it helps you to differentiate yourself from your competitors. However, the establishment of a strong brand can only succeed if it fits into the strategic and economic planning of the company. It should...

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